Question 1

What is HeadshotMarketing?

Accepted Answer

HeadshotMarketing is an end-to-end, multi-channel Marketing and CRM platform. It runs the whole lifecycle of marketing and sales — in the physical world and the digital world — from one AI-native workspace: every kind of marketing, lead generation and lifecycle management, sales, customer support, funnels and analytics, and an end-to-end content calendar with approvals, all on one customer record.

Question 2

Is HeadshotMarketing about headshots or photography?

Accepted Answer

No. Despite the name, HeadshotMarketing is not a photo or headshot tool — it is a full marketing, sales and support platform. "HeadshotMarketing" is simply our brand name.

Question 3

Who is HeadshotMarketing for?

Accepted Answer

Small and mid-sized businesses; multi-location businesses, franchises and retail chains; marketing agencies; B2B companies with field sales and trade shows; consumer brands; event-led organisations; and enterprise brand, regional and field-marketing teams.

Question 4

Can I sign up today?

Accepted Answer

Yes. You can create an account from any "Get started" button on this site, with published plans on the pricing page including a free plan. The scenarios on this site are illustrative — they are not records of real customers, results or metrics.

Question 5

Which kinds of marketing does it cover?

Accepted Answer

All of them in one campaign: social media, email, content, influencer, paid ads, SEO, events, SMS and WhatsApp — and physical marketing such as print, direct mail, outdoor, in-store, sampling, merchandise, field teams and trade shows — plus geo marketing with locations, territories, geofences and local listings.

Question 6

How do you measure physical marketing?

Accepted Answer

Every physical placement — a billboard site, a mail drop, a store display — gets its own QR code, short link, promo code or tracked phone number. Booth and field activity is captured by badge or card scan on the mobile app, and store visits by geofence (with consent), check-in or redemption. Each becomes a touchpoint that funnels, attribution, lead scores and reports treat exactly like a digital interaction.

Question 7

How does geo marketing work for multi-location businesses?

Accepted Answer

Locations and territories are first-class records. Each store or branch has its own local page, listings, store-locator entry and offers; national campaigns can be localised per location; geofences trigger messages only with explicit opt-in and exclude sensitive places; and roles can be scoped by location so local managers approve their own items and see their own numbers.

Question 8

How do the content calendar and approvals work?

Accepted Answer

One calendar holds every channel, including print deadlines, outdoor flights and events. Each item moves through idea, brief, draft, review, approval, scheduling, publishing, measurement, repurposing and archive. Approval chains can be sequential, parallel or conditional, external reviewers such as clients and influencers take part without paid seats, items lock after approval, and every decision is on the audit trail.

Question 9

Where can leads come from?

Accepted Answer

Anywhere: forms and landing pages, lead ads, chat and BotManor AI agents, event registrations, booth and field capture, QR, short-link and promo-code responses, referrals, imports and enrichment. Every source writes to one de-duplicated contact with its source, campaign and consent.

Question 10

How does lead lifecycle management work?

Accepted Answer

Leads move through configurable stages — Subscriber, Lead, MQL, SQL, Opportunity, Customer and Advocate, plus Recycled and Disqualified. Fit and engagement scores come with their reasons, routing assigns each lead, response-time targets alert the owner and manager before a breach, and leads that are not ready are nurtured and recycled rather than lost.

Question 11

Does it include a CRM and sales tools?

Accepted Answer

Yes. Pipelines, deals, tasks, calls, meetings, sequences, quotes, forecasting and field visits sit on the same contact and account that marketing nurtures, so reps see every campaign, touchpoint and support ticket.

Question 12

Does it include customer support?

Accepted Answer

Yes. An omnichannel inbox covers email, chat, social, WhatsApp, phone, in-person conversations and reviews, with tickets, response-time targets, a knowledge base, suggested replies and CSAT and NPS. Because tickets sit on the customer record, a contact with an open complaint is held back from promotions and support insights feed marketing and sales.

Question 13

Can I build funnels and connect Google Analytics, Meta and Mixpanel?

Accepted Answer

Yes. The funnel builder uses steps from web, app, CRM, email, offline and support events, with drop-off and time between steps by channel, placement, location and segment. Google Analytics, Search Console, Meta (Facebook and Instagram) analytics and the Conversions API, Mixpanel and the ad networks connect for import and export, and the platform explains where their numbers differ.

Question 14

How does BigConsole fit in?

Accepted Answer

BigConsole is the Burdenoff analytics product. HeadshotMarketing sends its reports and analytics — campaigns, funnels, lifecycle, pipeline, support and calendar — to BigConsole dashboard packs for leadership and ad-hoc analysis.

Question 15

How does attribution work?

Accepted Answer

First-touch, linear, time-decay and position-based models spread credit across physical and digital touchpoints alike, and offline conversions can be sent back to the ad networks.

Question 16

How is HeadshotMarketing AI native?

Accepted Answer

The AI is intelligent, personalized and proactive across every module. It sends weekly briefs per role; raises alerts on funnel drops, response-time risks, stalled approvals, production deadlines, ad pacing and sentiment spikes, each with a proposed fix; builds campaign plans from a goal; drafts in your brand voice; explains lead scores; suggests next-best actions and support replies; and answers funnel and report questions in plain language.

Question 17

Can the AI act on its own?

Accepted Answer

Only within the limits you set. The AI is an actor with a role, quotas and an audit trail. Workspace admins choose an autonomy level per capability — suggest only, draft for approval, act within limits or act and report — and anything that publishes, spends money or contacts customers follows the same approval rules as a person.

Question 18

Which tools does it integrate with?

Accepted Answer

Any third-party tool through FluidGrids, the Burdenoff workflow automation platform, plus the Burdenoff family: BigConsole (reports and analytics), EventfullyManaged (events), PlanMagnet (projects), HookMovies (video), AssetHandler (physical assets), BotManor (AI agents) and Kadaikodi (commerce). A public API, webhooks, SDKs, a CLI and an MCP server cover everything else.

Question 19

Where can my team use it?

Accepted Answer

In the web app; on the mobile app for field and booth capture, approvals, alerts and the inbox on the go; in the desktop app; in browser and editor extensions; and programmatically through the API, SDKs, CLI and MCP server.

Question 20

How much does HeadshotMarketing cost?

Accepted Answer

Plans and prices are published on the pricing page, including a free plan. Every plan shares the same data model, multi-channel campaigns, CRM, calendar, roles, audit and accessibility; plans scale by contacts, sends, seats, workspaces, locations, connectors, AI usage and support. Contact us to talk through an enterprise or agency arrangement.

Question 21

Can I move from my current tools?

Accepted Answer

Yes. Our services team helps consolidate your stack — importing contacts, content, campaigns and history, connecting your analytics and third-party tools, and running in parallel before the switch. See the Services page.

Question 22

How are teams, clients and locations kept apart?

Accepted Answer

Every contact, campaign, placement, ticket and report belongs to a workspace, so agencies can run one workspace per client. Roles are scoped by team, location and stakeholder, and identity and authorisation are inherited from the Burdenoff platform.

Question 23

How is my data protected?

Accepted Answer

Authentication and role checks are enforced at the platform edge on every operation; workspaces are isolated; data is encrypted in transit and at rest; consent is recorded for every channel, including booth, field and location consent; location data is used only with explicit opt-in; and every action is on the audit trail. See the Security and Privacy pages for detail.

Question 24

Which third parties process data?

Accepted Answer

We publish our subprocessors — the infrastructure, AI, communication and analytics providers that help run the service — on the Subprocessors page.

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