A field marketer planning a webinar juggles a standalone events tool that does not know who is already a contact, a separate email tool to invite them, and a spreadsheet to figure out afterwards whether any of it drove revenue.
HeadshotMarketing is built to treat events as a marketing channel like any other. The marketer creates the event, invites a tagged, filtered list straight from the CRM, and schedules its promotion on the content calendar. Promotion runs as part of a coordinated campaign — email, social, and paid all pointing at the same event — and the event tracks its registration count.
When the event is done, its contribution shows up on the same per-campaign dashboards as every other channel, so the team can see what the event’s campaign actually drove. Deeper event capabilities come through the EventfullyManaged integration on the roadmap.
Illustrative pre-launch scenario — the event-marketing workflow being built.
Do it yourself
Run events as a first-class channel — create the event, invite a tagged contact list, promote it inside a coordinated campaign, schedule the promo on the calendar, track the registration count, and see its per-campaign contribution.
Open Events and create a new event such as a webinar, setting its date and details.
You should see: A new event is set up, ready to promote and track.
Ready to make this your story?
